Most businesses lose leads not because they’re bad at selling, but because the leads show up somewhere nobody is watching — a Facebook group, a community forum, a comment thread — and by the time anyone notices, the moment has passed.
I recently built a system to fix exactly that for a law firm. Here’s how it works, and how Claude Code made it fast enough to be affordable.
The problem
The firm’s ideal clients were already asking for help in public — posting in local community groups about accidents, disputes, and legal questions. But nobody on the team had time to monitor those channels all day. The good inquiries were getting buried.
What I built
A small, focused automation that:
- Watches the right channels on a schedule, pulling in new posts
- Reads each post with AI to decide whether it actually signals a legal need — filtering out the noise
- Flags the real ones with a short summary, so the team sees only what matters
The key design choice: it runs on the client’s own AI key, so they own the system and control the spend. No middleman, no per-lead fees.
Why Claude Code made it work
A build like this used to mean weeks of developer time — which priced it out of reach for a small firm. With Claude Code, I went from idea to a working prototype in days, iterating on the real thing instead of guessing on a spec.
That speed is the whole point. It’s what lets a custom, owned automation cost less than another month of a generic SaaS subscription.
The takeaway
If your customers are already raising their hands somewhere you’re not watching, that’s an automation waiting to happen. The technology to catch those signals is no longer expensive — it just has to be pointed at the right place.
Want something like this for your business? Get in touch.